Your email address will also be used to authenticate and authorize access to the appropriate content. When email address and PRIME Lingo™ password are provided, this information will be used to customize the Web pages by matching the email address and PRIME Lingo™ password to an individual profile of information collected offline and/or online, such as, customer ID, customer type, account status, home market, company and job title. This Website is customized for use by each authorized user to present the information, services and other content most appropriate and data that is subscribed to only for the individual user. Additionally, we may provide the user the option to change their page layout and content in order to enhance the user experience, and that information is stored and maintained for future visits to the Web site. Scarborough will use this information for customer support, to enhance the quality of the user experience and for other internal purposes. The user's email address and PRIME Lingo™ password are collected at the time the Scarborough customer signs in to The email address and PRIME Lingo™ password provide Scarborough with the capability to track who has signed in to this Website, the sign-in and sign-off times, and the content that has been accessed. The personal information that Scarborough collects through this Website is email address and PRIME Lingo™ password. Scarborough Customers, and Scarborough/Arbitron/Nielsen Employees Who License and Service Scarborough This Privacy Statement applies to this Website only and not to any other Scarborough Website or to any information gathered offline by Scarborough. In order to understand the manner in which Scarborough uses and protects information provided to it through this Website, please read the following Privacy Statement for this Website. Some of the audience estimates, data, content and/or applications on this Website are secure and can only be accessed by certain Scarborough, Arbitron and Nielsen employees with prior permission from Scarborough, and may only be used consistent with the requirement of the employee’s position and the policies and procedures regarding conduct and ethics at Scarborough, Arbitron and Nielsen, respectively.Ĭonsistent with its corporate values of honesty, integrity, trust and accountability, Scarborough is committed to protecting the privacy of personally identifiable information. If you are a Scarborough customer, some of the audience estimates, data, content and/or applications on this Website are secure and can only be accessed with prior written agreement with Scarborough, and may only be used under the terms of those agreements. Scarborough customers and Scarborough, Arbitron and Nielsen employees may access secure data and content and/or applications. or Nielsen Company employee who licenses or services Scarborough services ("Arbitron" and "Nielsen" respectively). Access to the foregoing may depend on whether you are a Scarborough customer or a Scarborough employee or an Arbitron Inc. This Website (the "Website") is intended to be a means by which Scarborough customers and Scarborough employees in the United States may interact with Scarborough and obtain Scarborough information, services, audience estimates, data, software applications, updates, patches and training. Consistent with our corporate values of honesty, integrity, trust and accountability, Scarborough Research is committed to protecting the privacy of personal information. Scarborough Research ("Scarborough") is a media research firm that provides information services used by the media, their advertisers and advertising agencies to develop local marketing strategies. PRIVACY POLICY Scarborough Research Site Privacy Statement for Customers and Employees in the United States
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